Bruce Lidl

bruce@brucelidl.com
www.brucelidl.com
619.857.6924
San Diego, CA

employment


Digitalwerks, San Diego, CA 2009-present
Public Relations and Marketing Consultant (01/2009-present)
Developed marketing strategy, strategized press outreach, handled media relations, implemented search engine optimization and marketing plans, developed social media campaigns and facilitated event participation. Clients have included Sony Electronics, DivX, Irving-Hughes, OpenCandy, BitTorrent and ProQuo. Created and maintained a professional blog, Digitalwerks.org, with a key industry readership and syndication from Zatznotfunny.com and Zeropaid.com.

Stage Two Consulting, San Francisco, CA 2010
Senior Account Supervisor (04/2010-10/2010)
As a senior member of a boutique marketing and PR agency devoted to consumer technology, I managed teams responsible for strategic marketing campaigns, product launches, media outreach, press tours and industry events. Clients included D-Link, Boxee, VUDU, WorldMate, Dropcam, Pogoplug, and many more.

DivX, Inc., San Diego, CA 2003-2008
Community Marketing Manager (01/2008-12/2008)
Led company outreach to online media, bloggers, social influencers and user communities. Developed and implemented public relations plans, conducted national and international media tours and acted as company public spokesperson. Directed press and blogger outreach at events and trade shows, including CES, IFA, CeBIT, NAB, Comic-Con, Sundance, and BarCamp.

Public Relations Manager, Products and Technology (03/2006-01/2008)
Drove the strategic and tactical direction of company product releases and development. Generated extensive tier one media coverage. Managed international public relations team to implement corporate strategy. Conducted public relations efforts for company's Initial Public Offering and entry into financial markets. Trained corporate spokespersons.

Public Relations Coordinator
(03/2005-03/2006)
Wrote press releases, pitched news announcements, tracked media coverage, and developed impact analyses of company media efforts.  Led selection of outside public relations agencies and coordinated relations with agencies domestically and internationally.

Knowledge Engineer
(05/2004-03/2005)
Managed customer support team responsible for all customer interaction in five languages.  Developed new support processes based on statistical analysis.  Initiated product review structure to match partner and customer feedback and to act upon necessary changes.  Created launch support plan for new product releases.

Customer Support Analyst (12/2003-05/2004)
Translated company support portal and technical documents into German.  Selected back end support vendor and oversaw relationship.  Conducted support activities in English and German for all company products including Mac and partner SDK’s.  Created customer documentation across wide range of product offerings.  Helped to develop hardware certification program.

National University, San Diego,CA 2003-2004
Instructor (01/2003-03/2004)
Developed and taught courses in a variety of subjects, including web design, web development, internet development, media analysis, political science, history, writing, and critical thinking.  Created on-line resources for each class and provided internet instruction to augment in class learning.

Freelance
, San Diego, CA 2002-2004
Web Designer (09/2002-03/2004)
Designed and constructed commercial and non-profit web sites for a variety of clients, utilizing HTML, CSS, JavaScript, Flash, PHP, MySQL, ASP, and other technologies.

Green Mountain Energy Resources
, San Francisco, CA2001
Office Manager (01/2001-11/2001)
Administered office, maintained web content, drafted marketing copy, researched potential markets, generated reports, and oversaw invoicing.

Stanford University
, Palo Alto, CA 1997-2000
Instructor, Writing and Critical Thinking Program (09/1997-12/2000)
Developed curricula for required undergraduate classes focusing on writing skills. Designed course web sites, monitored discussion groups, and facilitated student web page construction. Trained junior writing instructors in pedagogy and course web development.

skills, applications, and technologies


HTML, CSS, Javascript, PHP, MySQL, Dreamweaver, Flash, Photoshop, Illustrator, MS Office, Linux

German

education


Ph.D. candidate, History, Stanford University 1994-2000 
Andrew W. Mellon Foundation Dissertation Grant, 1996
German Academic Exchange Service (DAAD) Annual Grant, 1995
M.A., History, Stanford University, 1993
B.A., History, awarded cum laude, University of California, Los Angeles, 1987-92

references


Available upon request.
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